Investing in Digital

New York-based investment firm, Bienville Capital Management, was looking for a website to convey their creative approach and unique perspective. RSQ partnered with We Can’t Stop Thinking and Miller Mobley to deliver something much greater. Bienville's digital overhaul features a site with 17 tilt-shift videos of various locations throughout NYC, each served to the visitor according to time of day, and a mobile experience that feels like a native app.

Dynamic View of the World

The videos display full screen on the homepage and correspond to the time of day. We used tilt-shift to emphasize Bienville's unique perspective. Each video is approximately two minutes long, so hosting on a content delivery network (CDN) was key for smooth functionality and easier loading time.

We got to travel across the entire island with a great group of people capturing incredible video. — Miller Mobley, Photographer/Videographer

Keep it Simple And Beautiful

To elevate Bienville from its competitors, our aim was simplicity. "What would we do for a luxury brand?” This thought guided the entire creative process.

Less Distractions

To ensure the experience remained focused, the navigation is tucked away in a sidebar architecture. This keeps the logo and nav from overshadowing the visuals.

We wanted the website to feel like a digital luxury magazine, and more importantly, we wanted that experience to be equal for every device. — Nicholas Scimeca, We Can’t Stop Thinking

Worth the Investment

The result of the collaboration is a dynamic site with smooth Ul animations and app-like functionality combined with professional video and photography. The site is also built responsively, allowing it to scale for tablet and mobile viewing.

Solid Returns

So how's the new site performing? Bienville has seen a substantial spike in organic traffic since the new site launched.

Before October 2012
430 visits
1,500 page views
After October 2013
33,000 visits
135,000 page views