CLIENT

RED SQUARE AGENCY

PROJECT

LET'S POKE FACEBOOK

Facebook display advertising is like the ugly, older dude who doesn't sing well in the boy band of social media. It's there, you know it's there, but you choose to ignore it.

The challenge presents a great creative opportunity. What if our Facebook advertising made fun of Facebook advertising? What would happen if we placed irreverent, sometimes frivolous ads, instead of "real ads?"

So far, the results have been pretty incredible. People have liked, shared, telephoned and even written fan mail. And we've managed to earn press coverage with our tiny Facebook ads from the likes of Communication Arts, AdRants.com and the Toronto Star.

Now all that's missing is a giant, shiny "like" from you guys.